Tequila Wars
“Genoways has dug deep... His textured and densely packed biography of José Cuervo... paints a nuanced portrait of an elusive figure and ensures that he will live on as more than just a brand name.”—New York Times Book Review


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NEW YORK TIMES EDITORS' CHOICE
AMAZON EDITORS’ PICK
“Tequila Wars is not, strictly, a biography of Cuervo. It also tells the story of the Mexican Revolution... and reading the book can, at times, feel like drinking a half-bottle of tequila in a single sitting... It is a dizzying tale... At the center of it all stood José Cuervo... Mexico should be grateful to Mr. Genoways for bringing him back from the dead.”
—Wall Street Journal
“A riveting account of the innovative man behind the famous tequila brand.”
—Amazon Editor’s Pick
“A comprehensive biography... studded with
murders and battles. A rigorous and unique lens on Mexico’s Revolutionary period.”
—Publishers Weekly
“This rich, edifying book remedies a striking gap in the historical record... The comprehensive story of a liquor empire built during a pivotal period in Mexican history.”
—Kirkus Reviews
“Meticulously researched… Paints an expressive picture where one can easily visualise these larger than life characters.”
—Culinaire


ABOUT
the Author
Ted Genoways is a two-time James Beard Award winner and the author of six books, including Tequila Wars and This Blessed Earth. His other honors include a National Press Club Award, an Association of Food Journalists Award, the James Aronson Award for Social Justice Journalism, and fellowships from the NEA and Guggenheim Foundation. He is a senior editor at the Food & Environment Reporting Network and a President’s Professor at the University of Tulsa, where he edits Switchyard.
Photograph of Ted Genoways taken
by Mary Anne Andrei in the courtyard of
José Cuervo’s former home in the town of Tequila.
MORE PRAISE FOR TEQUILA WARS



PAST Events
April 11, 12-2 pm: Agave Heritage Festival in Tucson
April 11, 5 pm: Barcoa Agaveria in Phoenix
April 12, 4:30 pm: San Antonio Book Festival
April 26, 1:30-2:30 pm: Los Angeles Times Festival of Books
with Jessica Goudeau and Victoria Blanco
April 26, 6 pm: Madre in West Hollywood
with Adolfo Murillo of Tequila Alquímia
May 4, 5 pm: Las Almas Rotas in Dallas
May 5, 6:30 pm: 101 Archer, University of Tulsa
May 6, 8:30 am: Books & Bagels, McFarlin Library, Tulsa
May 6, 5:30 pm: Francie & Finch in Lincoln, NE
May 7, 6:30 pm: New York Historical with Marie Arana
May 9, 5 pm: Brattleboro Literary Festival (virtual)
May 14, 6:30 pm: Bold Fork Books with Eliza Barclay
in Washington, DC
May 24, 2:15 pm: Mountain Words Festival in
Crested Butte, CO, with Manuel Aragon
UPCOMING EVENTS
More dates coming soon!